
Media Companies Must Shed Legacy Costs to Survive, Study Says
by
Ameerah
on Fri 11 Dec 2009 08:50 AM EST
Cut the costs from the underperforming aspects of the organization and put your investment in new profit centers. Out with the old, in with the new. Doesn't sound hard, does it?
A new study by the School of Journalism and Mass Communication and the University of North Carolina at Chapel Hill suggests a three-part plan for media companies: Shed legacy costs as quickly as possible, recreate an online community with a compelling user experience and build new online advertising streams to replace traditional print ones.
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